SAP CRM is not only an IT tool, it is also a philosophy for building long-term relations with customers. It’s one of the key on-premise platforms offered by SAP. SAP CRM is a customer relationships solution from SAP designed to provide employees with customer insights and processes so they can deliver consistent and personalized customer experiences across all channels.

SAP CRM places itself in the market as software designed specifically for on-premises management. Intended to increase customer experience by adding a personal touch to each interaction, our SAP CRM is suited for businesses of all sizes that wish to improve customer relations while also providing real-time data for analysis to drive performance and sales.

As a leading provider of CRM software, SAP provides end-to-end insights across the value chain, permitting you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.

CRM Benefits

  • Understanding of business partners: Having all of your customer information in one place allows you to provide prospective clients with more specialized services.
  • Faster implementation of sales-oriented processes: Focusing on excellent customer service is made possible by the system's efficient data access and decision-support features.
  • Identifying and responding to customer needs: Correctly identifying consumer wants is made feasible by a well-maintained CRM system.
  • Increased customer loyalty: A deeper comprehension of the client leads to the development of more enduring partnerships.
  • Effective management of the marketing budget: Improved segmentation and analysis of the potential of target groups are facilitated by more comprehensive consumer data.

CRM Features

Contact Management

SAP CRM enables you to centrally store and safeguard all of your customer information. A central database houses information such as names, phone numbers, and social media account information. All staff members have access to this information.

Lead management

You can appropriately identify, monitor, handle, and store leads with this solution. This makes it possible to effectively turn leads into potential customers. Additionally, it is simple to connect pipeline management, lead creation, and associated processes.

CRM Integration

All data sources may be integrated with your CRM. This includes electronic signatures, calendars, accounting software, consumer surveys, and papers. This makes it easier to manage client responsibilities in one location.

Automated workflow

AI and machine learning are used by SAP CRM to automate routine operations like inputting client information. It provides chatbots to communicate with people on messaging and social media platforms.


Advanced data visualization options and an interactive dashboard are also available in SAP CRM. This enables businesses to learn more about their consumers and revenues. Develop plans based on the facts you gather and make predictions about what will and won't work for your clients.

Interaction management

Utilize a single platform to manage all consumer interactions. Emails, postings, and comments on social media, phone calls, and chats are all included in this. All of this provides a thorough picture of the consumer, which helps in the development of individualized services and goods. Additionally, you may provide your users with a full cross-channel experience.

Mobile CRM

You may access SAP CRM on any device and from any location. Furthermore, you receive improved security and data privacy, and it aids with GDPR compliance needs.

We Are Your Trusted SAP Partner

Nija Technologies is the trusted SAP partner dedicated to providing the best solutions to our customers. We assist you in the journey to success through SAP ERP, CRM and Manufacturing solutions. Starting from selecting the best management suite with features that your industry needs. If you wish to know more feel free to contact us.

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